TikTok is introducing a updated setting that allows them to cut down on the volume of AI-made content appearing in their streams. This step comes as the service disclosed that it now features in excess of 1 bn AI videos.
Testing and Rollout
The update is being tested over the following weeks before a widespread rollout. This shift coincides with a surge in AI-generated material, spurred by emerging content generation software.
The Broader AI Trend
Studies have shown that almost 10% of the fastest-growing video streams on a competing service exclusively feature AI-generated videos. A significant portion of this content is deemed “AI slop”, a phrase for substandard, bulk-generated content that is typically illogical or surreal.
“We know from our community that a lot of users like content created using AI tools, including computer-generated images to science explainers, and we intend to provide users the ability to see more or less of that, according to their own choices,” commented a platform representative.
Volume and Proportions
The platform shared that there are currently 1.3 billion videos on its app tagged as made with AI. Overall, more than 100 mn media items are uploaded to the platform each day, making AI-generated material a minor portion of its complete catalog.
How to Adjust Settings
Members will be able to decrease or raise the level of artificial media they see by opening the content preference setting in the platform and picking AI-made media. Other topics that currently be modified under the filter cover news, clothing, cosmetics, and choreography.
AI Disclosure Rules
The platform’s policies require content makers to label “realistic” artificially created content, and it bans harmful fake videos of celebrities or crisis events. Any believable artificial content that is without a tag can be taken down under its community policies.
In addition, the app will henceforth apply an AI-generated label to content produced via its built-in AI features, or identified by an collaborative effort for spotting AI-generated material. This step is designed to help prevent users from seeking to bypass the labeling process.
Responsible AI Funding
The platform is also establishing a two million dollar awareness program for specialists and groups to create learning resources about responsible artificial intelligence. This program will benefit educational bodies dedicated to educating coding and technology.
Content Safety Approach
The video-sharing app has defended its moderation strategy, during controversy over plans to lay off hundreds of review team members in Britain. The company is expected to cut hundreds of positions in its content moderation division in its British office, with worker representatives and digital protection specialists raising concerns that humans are being replaced by AI moderation.
A senior executive stated that people-led review would remain essential, but automated tools can safeguard staff by eliminating the most graphic content before it gets reviewed by humans. The company reported a notable drop in shocking and graphic content handled by safety staff over the past year due to reliance on its automated systems.
We believe it is crucial to balance people and machines to ensure user safety,” she said. “We’ll have humans as integral to the approach, but we also think it’s very important to limit contact with unsafe media as swiftly, which is why a significant AI assistance is proving valuable operate efficiently.”
